Many important positions are held by professionals within a branding agency in India. Those who would like to get employed in this field can read to know more about it, and find where their passion can fit in.
Client oriented roles within a branding agency
The client oriented roles inside a branding solutions include that of account directors, account managers, and account executives. every client held by the branding agency is referred as an account of that agency. Account directors act as a link between the client and the creative team. They are also responsible for generating new accounts to that branding agency. Account Managers’ role is to work closely with the client on a daily basis, and ensure that their work is conveyed to the creative team, and that the client’s work gets delivered to him on time. Account Executives are responsible for supervising the coordination within the account team.
Creative/Design roles within a branding agency in India.
Creative or design roles are played by creative directors, art directors, design directors, designers, copywriters, and photographers. Creative directors are to ensure the quality of final creative solutions services. Art directors are responsible for the work’s visual output. Design directors supervise the client’s branding and advertising design. Designers are involved in tasks related to graphics, packaging, logo, etc. Copywriters’ role is to get creative with their words. And audio-visual producers/ photographers are concerned with images reflecting the content.
Strategic role within a branding agency
Brand planner or strategist plays the strategic roles within a branding agency. He or she aims to ensure effective and consistent brand message throughout the entire branding campaign.
Digital role within a branding agency
The role of digital strategist/ web developer/ developer is to take up brand messaging and marketing communications. The role needs a deep understanding of what works online and what doesn’t.
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